Iceland Alcohol Guide: Why You Must Shop at Duty-Free Upon Arrival

[Quick Summary]

Buying alcohol at the Keflavík Airport arrival duty-free is the only way to avoid 50–100% markups—or accidentally buying non-alcoholic beer.

This guide covers only what actually matters:

  • The 6-unit allowance system: How to max out your limit.
  • The supermarket “fake beer” trap: Don’t waste money on 2.25% ABV.
  • 2026 Price Reality: Clear cost comparisons (Airport vs. City).

Not a bar list. Not a drinking guide. Just a decision that prevents regret.

Not ideal for: Travelers who do not drink at all.


The arrival duty-free shop at Keflavík Airport in Iceland. Travelers are seen purchasing alcohol and local goods at the checkout counters to take advantage of tax-free prices before entering the country, where alcohol taxes are significantly higher.

The First Rule of Iceland: Don’t Exit the Airport Empty-Handed

Most travelers are trained to buy alcohol before departure.
Iceland works in reverse.

In Iceland, the only discounted alcohol is sold after you land but before you clear customs.

This Iceland alcohol guide exists for one fork-in-the-road decision:

  • Buy once at the airport
  • Or pay a permanent “convenience tax” for the rest of the trip

On a 10–14 day trip, this choice alone can save hundreds of dollars.


1. The Supermarket Trap: Watch Out for “Fake Beer”

Many first-time travelers assume they can grab beer at
Bónus or Krónan.

The reality

  • Supermarkets cannot sell alcohol above 2.25% ABV
  • Shelves are full of familiar-looking cans
  • Most are low-alcohol or non-alcoholic substitutes

Yes, they look like beer.
No, they will not do what you expect.

Once you leave the airport, real alcohol is sold only at
Vínbúðin — state-run, limited hours, higher prices.


Low-alcohol and non-alcoholic beer shelves at an Iceland supermarket

2. Understanding the 6-Unit Allowance (2026 Update)

Each adult traveler (18+) is allowed 6 total units, mix-and-match.

1 unit equals

  • 1L spirits
  • 1 bottle of wine (750 ml)
  • 6 cans of beer (up to 500 ml)

Common combinations

  • 1L spirits + 1 wine + 6 beers
  • 2 wines + 12 beers
  • 1L spirits + 18 beers

Traveling as a couple?
That’s 12 units, which comfortably covers a full road trip.


Iceland duty-free alcohol allowance unit chart at Keflavik Airport

3. 2026 Cost Reality: Airport vs. City

ItemDuty-Free (Arrival)City / Bar
Local Craft Beer (500ml)$3–5$10–14
Bottle of Wine$15–25$50+
Spirits (1L)$30–50$15+ per glass

Trade-off: carrying extra weight.
Payoff: not paying restaurant prices every time you want a drink.

If you drink more than once, the math is already done.


4. Logistics & Practical Tips

  • Apps: Happy-hour apps help if you skip duty-free
  • Public drinking: Generally tolerated outdoors in good weather
  • Payment: Cards accepted everywhere, including arrival duty-free

Alcohol will still be expensive — just slightly less painful.


Travelers leaving Keflavik Airport with duty-free alcohol purchases

Final Take

Iceland isn’t expensive everywhere.
Alcohol is the exception — always.

Among all Iceland travel logistics, this one decision prevents the fastest budget leak:
Buy once, at arrival, and move on.

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